I was actually researching why PAL YUV has the same(-ish) coefficients, while forgetting that PAL is essentially a refinement of the NTSC color standard (PAL stands for phase-alternating line, which solves much of NTSC's color drift issues early in its life).
It is the choice of the 3 primary colors and of the white point which determines the coefficients.
PAL and SECAM use different color primaries than the original NTSC, and a different white, which lead to different coefficients.
However, the original color primaries and white used by NTSC had become obsolete very quickly so they no longer corresponded with what the TV sets could actually reproduce.
Eventually even for NTSC a set of primary colors was used that was close to that of PAL/SECAM, which was much later standardized by SMPTE in 1987. The NTSC broadcast signal continued to use the original formula, for backwards compatibility, but the equipment processed the colors according to the updated primaries.
In 1990, Rec. 709 has standardized a set of primaries intermediate between those of PAL/SECAM and of SMPTE, which was later also adopted by sRGB.
Worse, "NTSC" is not a single standard, Japan deviated it too much that the primaries are defined by their own ARIB (notably ~9000 K white point).
... okay, technically PAL and SECAM too, but only in audio (analogue Zweikanalton versus digital NICAM), bandwidth placement (channel plan and relative placement of audio and video signals, and, uhm, teletext) and, uhm, teletext standard (French Antiope versus Britain's Teletext and Fastext).
Honestly, the weird 16-239 (on 8-bit) color range and 60000/1001 fps limitations stem from the original NTSC standard, which considering both the Japanese NTSC adaptation and European standards do not have is rather frustating nowadays. Both the HDVS and HD-MAC standards define it in precise ways (exactly 60 fps for HDVS and 0-255 color range for HD-MAC*) but America being America...
* I know that HD-MAC is analog(ue), but it has an explicit digital step for transmission and it uses the whole 8 bits for the conversion!
> People don’t realize how many man hours went into those early decisions.
In my "trying to hunt down the earliest reference for the coefficients" I came across "Television standards and practice; selected papers from the Proceedings of the National television system committee and its panels" at https://archive.org/details/televisionstanda00natirich/mode/... which you may enjoy. The "problem" in trying to find the NTSC color values is that the collection of papers is from 1943... and color TV didn't become available until the 50s (there is some mention of color but I couldn't find it) - most of the questions of color are phrased with "should".
This is why I love graphics and game engines. It's this focal point of computer science, art, color theory, physics, practical implications for other systems around the globe, and humanities.
I kept a journal as a teenager when I started and later digitized it when I was in my 20s. The biggest impact was mostly SIGGRAPH papers that are now available online such as "Color Gamut Transform Pairs" (https://www.researchgate.net/publication/233784968_Color_Gam...).
I bought all the GPU Gems books, all the ShaderX books (shout out to Wolfgang Engel, his books helped me tremendously), and all the GPU pro books. Most of these are available online now but I had sagging bookshelves full of this stuff in my 20s.
Now in my late 40s, I live like an old japanese man with minimalism and very little clutter. All my readings are digital, iPad-consumable. All my work is online, cloud based or VDI or ssh away. I still enjoy learning but I feel like because I don't have a prestigious degree in the subject, it's better to let others teach it. I'm just glad I was able to build something with that knowledge and release it into the world.