I've found my GA flying to really be about trips that you _wouldn't have made otherwise_, but the biggest barrier is cost. I've done little adventure trips with my wife that were super fun and without a PPL we wouldn't have done the equivalent. But when it comes to boring stuff it's just too expensive to justify flying so the trips don't happen (since I have to rent).
My suspicion is that the middle of the Venn diagram between "can afford a $500K aircraft" and "doesn't fly GA because they're not going to stay proficient enough to be safe" is vanishingly small. The doctors who fly their Cirrus once a year think they're Maverick so they don't care about the safety features. The guys who fly every chance they get aren't the ones stall spinning on base to final.
Cost is definitely a barrier and our long term goal is the get down to a plane that costs <$100k. getting there is incremental, this is just our first product to start wedging our way into the market.
My suspicion is that the middle of the Venn diagram between "can afford a $500K aircraft" and "doesn't fly GA because they're not going to stay proficient enough to be safe" is vanishingly small. The doctors who fly their Cirrus once a year think they're Maverick so they don't care about the safety features. The guys who fly every chance they get aren't the ones stall spinning on base to final.