Building a hardware business is hard, but it teaches you a lot about product management, supply chains, and empathy.
A few years ago, I launched Bedtime Bulb [0], a light bulb meant to be used before sleep. Since then, my team has reached 10s of thousands of customers, and the reception has been overwhelmingly positive.
It hasn't all been rosy, however. We learned a lot from customers about where the product fell short and what features were missing. We had to pull the product from some markets due to performance issues. We learned the hard way about customs issues, damage in shipping, and much more.
Unfortunately, hardware has long and expensive iteration cycles. But my biggest advice would be to stick with it and continue to learn if you have some feedback from the market that this could be successful. My biggest role models both went through long periods of failure: James Dyson's 5,000+ prototypes and Tony Fadell's years of building ahead-of-their-time products.
And stick with it we did. We are going to release a new version of the bulb in coming months that fix all the issues of the previous product, as well as introduce some new features we think will move the lighting space forward. And we are combining our vision and additional feature requests to release even more advanced products.
A few years ago, I launched Bedtime Bulb [0], a light bulb meant to be used before sleep. Since then, my team has reached 10s of thousands of customers, and the reception has been overwhelmingly positive.
It hasn't all been rosy, however. We learned a lot from customers about where the product fell short and what features were missing. We had to pull the product from some markets due to performance issues. We learned the hard way about customs issues, damage in shipping, and much more.
Unfortunately, hardware has long and expensive iteration cycles. But my biggest advice would be to stick with it and continue to learn if you have some feedback from the market that this could be successful. My biggest role models both went through long periods of failure: James Dyson's 5,000+ prototypes and Tony Fadell's years of building ahead-of-their-time products.
And stick with it we did. We are going to release a new version of the bulb in coming months that fix all the issues of the previous product, as well as introduce some new features we think will move the lighting space forward. And we are combining our vision and additional feature requests to release even more advanced products.
[0] https://bedtimebulb.com